Case Study

Back to basics with Salesforce

Back to basics with Salesforce

Reconstructing complicated legacy Salesforce systems in the B2B marketing sector

B2B Marketing is a leading provider of professional content, events and training, specifically designed to meet the needs of the global B2B sector. It provides over 100,000 members with the insights, tools and opportunities they require to increase their business’ competitive advantage, with the ultimate goal of putting marketing at the heart of every business and maximising marketing performance.

As B2B Marketing’s business had grown, its processes and systems had evolved organically. Various customisations had been added on an ad hoc basis to support pressing business needs as they cropped up. However, some of these customisations had inhibited the core functionality of the system, meaning that managing the renewals of the various membership types and reporting upon the buying history of an individual/organisation was becoming increasingly difficult.

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