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We can help you build a future-fit organisation that unlocks the value of the circular economy with an agile and customer-focused approach.
We believe that working as a collective towards sustainability delivers more momentum and more drive, so we collaborate with our partners to drill down into your challenges across the entire sustainability spectrum.
CUSTOMER EXPERIENCE IN A CIRCULAR ECONOMY
Closing the Loop is an educational game about the role of customer experience in the circular economy. Players take on the role of the Head of Commercial propositions for a commercial brewing company. Their challenge is to use best practice CX and behavioural change methodologies to design an optimised customer journey that drives adoption of their new circular product at scale. This game is informed by Clarasys’ circular economy research with the University of Exeter and was produced in collaboration with game developer Luke Brockmann.
Ruth is a Managing Consultant with a specialism in sustainability and impact. She joined Clarasys in January 2022, leaving the not-for-profit sector working as the Sustainability and Impact Lead at a large UK charity, where she developed and implemented their first sustainability strategy. Previously she has worked in fundraising, partnerships, strategy and transformation. At Clarasys, Ruth has led projects across the sustainability agenda. From combining CX and sustainability in the events industry to delivering Theory of Change and impact reporting frameworks at a charity, to a research project trying to establish the sustainable way forward for an industry where changing travel behaviours is an existential threat.
Ruth has an ex-racing rescue greyhound and loves hiking, yoga and good food.
