According to Gartner, in their recent report: “Success in the Digital Experience Economy Requires Connecting MX, UX, CX and EX”, “By 2023, 50% of all major business applications will include at least one of more types of no-touch experience.”
We believe the report produced by the Gartner team provides an insight into the digital experience economy and the impact that the pandemic has had in elevating the importance of digital experiences for both customers and employees alike. Through combining CX and EX, Gartner show how “when a total experience strategy is executed in harmony and synchronicity, you can deliver transformative and memorable experiences for customers, employees, and all users of your digital products and services.”
‘Survey Analysis: Customer Experience Maturity and Investment Priorities, 2020’, is written by Jason Wong, Michael Chiu, Gavin Tay, Brent Stewart and published 26 May 2020. Fill out the form to find out more and get your insight into the Digital Experience Economy.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner Success in the Digital Experience Economy Requires Connecting MX, UX, CX and EX, 26 May 2020, Jason Wong.