Sam graduated from Oxford University with a Masters in Engineering Science. He is experienced in delivering projects from initial strategy through to implementation. He specialises in product management, digital transformation, process transformation and customer experience. A professional highlight includes working on digital product strategy for NHS England, to create a strategic vision and roadmap for future citizen facing digital services. Another highlight was working on the launch of Sky Mobile, leading discovery work on how to defend the service from credit and fraud risk. He is a qualified ski patroller, having spent a season in Canada learning avalanche awareness and first aid skills and volunteering at the local ski hill.