As customers continue to scrutinise and challenge the businesses they buy from, retailers must move beyond just ‘compliance’ and consider how they can best represent their values and their purpose in everything they do.
Commitment to tackling climate change remains a key talking point for customers, with 43% of consumers making an effort to choose brands that have environmentally sustainable practices/values. Yet, current economic climates mean that supply chains are more squeezed than ever, while customers remain highly motivated by price in their purchasing decisions.
Circular business models present an emerging solution to both these problems. Yet, as our joint study with Exeter University has demonstrated, in the transition to circularity, brands often fail to consider the customer perspective. In a circular economy, customers become active participants and stewards. Without their input, retailers risk making fundamental changes that their own customers cannot or will not support. To better understand how you can effectively transition to a customer-centric, circular business, look at our toolkit.
To ensure that your brand can remain competitive and sustainable requires innovative thinking and a readiness to adapt to a rapidly changing consumer environment. Our expertise in purpose and impact, combined with our agile discovery and delivery approach, means we can support your organisation in identifying opportunity from challenge so that you can guide your teams toward a clear north-star.
As customers continue to scrutinise and challenge the businesses they buy from, retailers must move beyond just ‘compliance’ and consider how they can best represent their values and their purpose in everything they do.
Commitment to tackling climate change remains a key talking point for customers, with 43% of consumers making an effort to choose brands that have environmentally sustainable practices/values. Yet, current economic climates mean that supply chains are more squeezed than ever, while customers remain highly motivated by price in their purchasing decisions.
Circular business models present an emerging solution to both these problems. Yet, as our joint study with Exeter University has demonstrated, in the transition to circularity, brands often fail to consider the customer perspective. In a circular economy, customers become active participants and stewards. Without their input, retailers risk making fundamental changes that their own customers cannot or will not support. To better understand how you can effectively transition to a customer-centric, circular business, look at our toolkit.
To ensure that your brand can remain competitive and sustainable requires innovative thinking and a readiness to adapt to a rapidly changing consumer environment. Our expertise in purpose and impact, combined with our agile discovery and delivery approach, means we can support your organisation in identifying opportunity from challenge so that you can guide your teams toward a clear north-star.