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Industry analysis

Key insights from industry analysts

Gartner- Customer experience

Great customer service is about exceeding expectations. If you know who your customers are, understand their specific needs and design your service organisation around them, you can build a market leading experience, improving retention and referrals.

Every touchpoint is an opportunity to improve your reputation. In some scenarios, contact should be slick, digitalised and hassle free. Elsewhere, a personalised or proactive approach can really wow customers.

This article produced by Gartner analysts provides an overview of customer experience: ‘Use Customer Experience Quick Wins as Momentum for High Impact Programs’, Michael Chiu, 16 January 2019. 
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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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Gartner - Digital Twin

Digital twin-enabled decision making delivers value to an organisation by allowing investment decisions to be supported using all the relevant data available, both now and in the future. 

Gartner analysts have produced a report - 'Create a Digital Twin of Your Organization to Optimize Your Digital Business Transformation Program’. 



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Clarasys has developed a method for using a digital twin to assist in identifying organisations’ next best opportunity for investment and realise significant investment. To find out more, please contact us on DigitalTwin@clarasys.com.