Sam graduated from Oxford University with a Masters in Engineering Science. He is experienced in delivering projects from initial strategy through to implementation. He specialises in product management, digital transformation, process transformation and customer experience. A professional highlight includes working on a digital product strategy for NHS England, to create a strategic vision and roadmap for future citizen-facing digital services. Another highlight was working on the launch of Sky Mobile, leading discovery work on how to defend the service from credit and fraud risk. He is a qualified ski patroller, having spent a season in Canada learning avalanche awareness and first aid skills and volunteering at the local ski hill.