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Subscriptions

Is your industry part of the subscription model revolution?

The subscription model revolution

Subscription business models have been prevalent since the early 20th century. Whilst they are not new, more recently, digital technology has fuelled a new wave of subscription services. This is due in large part to their low costs of entry/exit, flexible pricing capabilities, rich data capture, and a paradigm shift in consumer priority from ownership to access.

Robbie Kellman Baxter has long been advocating subscription services for all, exclaiming that any business can become, and thrive, as a subscription service. But is that really the case?

Download our white paper on subscription services and how they might apply to your organisation, to find out more.

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