Case Study

Effective customer data management

Effective customer data management

Creating sales opportunities through data insight

Do you struggle to get the most out of your customer data?

Are you maximising revenue opportunities through cross selling to existing customers? This case study demonstrates how we helped an expanding multinational organisation to restructure their customer information following data governance problems they identified through rapid growth.

The request came in from a global industry leading information management corporation who have an expansion strategy which includes rapid growth via acquisitions. They found that with each new company acquired, and without robust governance and structure in place, the quality of customer data diminished and the sales process became cumbersome. As a result it was becoming more and more difficult to make decisions based on trustworthy data. This plateaued the company’s growth and had a detrimental impact on their sales, order and customer service processes.

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