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For the past year, Clarasys and the University of Exeter’s Centre for Circular Economy have been committed to getting under the skin of the issues and complexities around engaging customers in the Circular Economy. As such, we embarked on a piece of research to understand more.
Our toolkit will help you design your circular business model with customers at the centre.
Our brochure, based on a literature review, highlights some starting considerations to help you rethink your customer journeys.
We had seen many circular initiatives launch without success and we wanted to get to the root of the problem. With pressure on firms to become more sustainable, from investors through to customers, the need for a shift towards the Circular Economy is unambiguous. However, how can companies ensure that this new world is one that works for their customers whilst allowing their businesses to thrive, all whilst working to safeguard the planet?
It is our belief that, unless the customer is at front of mind in the design of circular products, the likelihood of them taking on the necessary new behaviours, roles, and relationships towards products and producers is low.
We have engaged with leading organisations in the food and beverage, consumer goods, and retail sectors to gain a wide understanding of the challenges faced. As such, we have been able to gain a huge amount of insight and create tools and thinking that we feel will help organisations navigate their way through this complex landscape.
We hope you will find them useful.
Closing the Loop is an educational game about the role of customer experience in the circular economy. Players take on the role of the Head of Commercial propositions for a commercial brewing company. Their challenge is to use best practice CX and behavioural change methodologies to design an optimised customer journey that drives adoption of their new circular product at scale. This game is informed by Clarasys’ circular economy research with the University of Exeter and was produced in collaboration with game developer Luke Brockmann.
Learn how to future-proof your business by considering your customers’ experience when adopting circular products and services.
Understanding the concept of convenience is the key to successfully engaging customers in a circular economy…
We chat with Dr Merryn Haines-Gadd, Research Fellow at the Exeter Centre for Circular Economy, to discuss what customer experience means in a circular world.
Episode five of Snack-sized sustainability explains the terms circularity and circular economy, why they’re important and touches on how to become circular.
